Eli Lilly and Company Case Analysis Essay - 1599 Words

Eli Lilly and Company Case Analysis The case under analysis, Eli Lilly Company, will be covering the positives and negatives with regards to the business situation and strategy of Eli Lilly. One of the major pharmaceutical and health care companies in its industry, Lilly focused its efforts on the areas of drug research, development, and marketed to the following areas: neuroscience, endocrinology, oncology, cardiovascular disease, and womens health. Having made a strong comeback in the 1990s due to its remarkably successful antidepressant Prozac, was now facing a potential loss in profits with its patent soon to expire. The problem was not only the soon to expire patent on Prozac, but the fact that Prozac accounted for as much†¦show more content†¦Additional issues that seem to have hampered performance were their failure to meet international sales expectations, expiration of key patents, and its poor performance against competitors. On some measures this can be attributed to the fact that Lillys rigid, cen trally controlled operating structure did not fit well with todays rapidly changing pharmaceutical market environment. Although a culture change may be evident to boost company performance, the leadership would without out a dought face resistance in any effort to lead organizational change at Lilly, especially change of organizational culture. (Greenberg, Jerald p 132-133) External global conditions The firms external environment consists of three main sectors: the Remote Environment, the Industry Environment, and the Operating Environment. All of these environmental sectors affect the firms operations both on an international and domestic level. In comparing these conditions with Eli Lilly its no wonder they were scrambling for an effective strategy that would keep them at the top of there game. The Remote sector is comprised of five factors that are not influenced by a single firm. The main factors are: economic, social, political, technological, and ecological. The managed health care programs launched by the ClintonShow MoreRelatedCase Analysis : Corporate Venture Capital Of Eli Lilly And Company2553 Words   |  11 PagesIntroduction Colonel Lilly founded Eli Lily and Company in 1876, because he felt there was a lack of high quality medicine on the market at the time. He also felt the most medicines on the market were ineffective in the curing of ills. In the case â€Å"Review Corporate Venture Capital at Eli Lilly and Company†, describes the issues surrounding Eli Lily and Company venture capital arm by showing the struggles the company went through in establishing a corporate venture capital fund. It takes you throughRead MoreEli Lilly and Company Analysis946 Words   |  4 PagesEli Lilly and Company Analysis Overview of Eli Lilly: Eli Lilly and Company is a pharmaceutical company that integrates many departments and supply-chain management. 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